Distribution and the Agency

Distribution agency is quite new to me. By using an agent to distribute and sell the program that I will be creating is quite a new strategy. There are several distribution agencies in the United States and around the world assisting content creators. For example, Shorts International LTD is a distribution agency and whole sales representative agency in the U.S. This agency has an expertise and connection with retailers such as Best Buy, Walmart, Target, and other local retail stores

              In the past, people are representing themselves to pitch their work to the television network and retail stores. This will require much time to complete. Travel expenses, time consuming, and contact and negotiation process, they are all taking a lot of time and effort to sell at least one project.

            By using these agencies to represent our work to different buyers is the most convenient way of pitching the work. Artists do not have to travel to different states, set up different interview, and carry the project around.

            Pitch the work to one location is the best way to sell the project, but also there is a down side of it. Artist will not received full credit or full benefit from the work. Project creator might own a copyright, but need to share profit in different method of payment and royalty fee must be paid to the agency.

            From my opinion, this is the best way to start in entertainment business as a new artist. Once we become well-known artist, we can pursue directly to the network and direct contact with the retail store. We can skip middleman or distribution agency and earn full profit.

            As of my new business plan, using an agency is the best solution to enter the business and I believe Shorts International LTD Is the best place to start.