Lawyer Advisor

Attorney at Law: Jefferey C. Jackson

Address: 2790 Truxtun Road, Suit 140, San Diego, CA 92106

Phone: (619) 523-9001

Jeffrey C. Jackson is an excellent attorney that I have discussing with. His office is mainly in San Diego, and I am in North Hollywood. We are mostly speaking on the phone and by email.

            My company will create a review program which will be live online on Youtube, LIvestream, and also my own website. The recorded program will also be available on Youtube, Live Stream, and on my company website.

            My concern about this production is first about the permission to video tapping someone for commercial uses. Jeffrey mention to me that I will always required a release form for them to sign. Make sure that everyone I have on the tape has signed a release form.  I found a lot of release form templates online. I will need to revise it to fit my production style.

             My second concern that I have is that during the show, I will required to mention a name, which already registered its trademark, such as Oley, Clinique, and Neutrogena. These names need permission to included in the program to use for commercial uses, as Jeff mention. From my understanding, I have to contact the company directly to have the company sign the permission. This gives me a great warning about not using any name or brand during the show without permission.

            I just realized that by becoming a commercial broadcasting company has involved in more legal matters. After 4 years in Asian Television industry in the United States, I have seen many television companies violated copyright materials. Therefore, I would like to make sure that I have all the permission to produce my programs.

            During the discussion, Jeff also mentions that the company always need to have attorney as an advisor. When it comes to commercial, the industry is taking really serious about copyright, trademark, and all entertainment law matters.

            I am working in an entertainment industry for over 4 years and I have seen many issues raised up from very tiny point of conflicts. I will try everything to establish my company as smooth as legal as possible.

The Technology and The Entertainment Issues

The Marketing and The New Company Issues

Picture and article from Beck Alleman, www.ivn.us

As my business plan established, there is a new technology coming out to the consumers. That is the Google glass. The Google glass has the function to record a video. I am planning to use this technology to record and interview person without holding a camera to pressuring my interviewee and give them an uncomfortable feeling to speak to me. It would be a lot simple to discuss about products more friendly with the use of Google Glass.

            Due to the privacy concern, the article from Fachler M., IPLF.com, mention that the consumers and tech users have become more concern about privacy issue from this Google Glass. People can be captured on the video recorded without notice with this Google glass is active.

picture and article fromTHR Staff, Eriq Gardner
www.hollywoodreporter.com

The traditional way of recording, Camera, people can see the progress of recording and avoid of being into the camera by walking away or go around the camera.

            The official and private organizations are creating a regulation about this Google glass, such as “the 5 point” zone, where the Google glass is not allow to wear to enter this area, according to Alleman B., IVN.us.

            If in the future, “the 5 point” zone really exists, it would be difficult for my business plan to continue. Today, there are some area that cell phone is not allow into the building. Google needs to create a noticeable function that allows people to identify that the Google Glass is in active or not.

            Another lawsuit that concerns about my business plan is the interview matter of Dr. Phil vs Gawker Media. Gardner E., 2013 THR Staff, wrote an article that Gawker Media uses Dr. Phil’s interview on its blog before the interview has aired on his major market audience. This indicates that the public material such as this has to have permission to use on its blog and verify with the copyright’s owner of its use.

            The CBS claims that Gawker Media has committed copyright infringement, Gardner, para 9.

            As of my business grows, I am planning to use trusted sources, such as interviews from accredited sources as my interview’s reference on my blog and the website. This lawsuit is an example of copyright infringement. If the Gawker Media requests a permission to use the interview from such a big cooperate, they can avoid a copyright violation issue.

            Another section that I found in the article by West, T. 2012, mention about using someone’s brand name in a Google AdWords as their part of the marketing strategy. It is allowed in the US, Canada, and the UK. There isn’t a restriction on the use of brand name on the URL ad. Many people from my experience, afraid that by using someone’s brand name on their display URL ad is not allow. They are not correct. Unfortunately, the use of a brand’s trademarks required permission from the owner.

            I found this very useful since the company that I am establishing is about cosmetic reviews, I can use popular brand names on my ad search on Google AdWords to expand my search engine. The down side of this technique, as West mention in the blog, is “the Quality Score will be low when bidding on competitor brand names…, the result of the search engine might not become successful on the search engine. There will be more traffic on the website, but lack of focus in direct response from the viewers.” Viewers would focus more in the competitor’s brand.